CLOUDSUFI

  • Branding
  • Website
  • Social Media

The Background

A technology company that eliminates the gap between “human intuition” and “data-backed decisions”, CLOUDSUFI’s aim is to revolutionize the application of data in day-to-day lives & business systems. MMAG was tasked to bring alive CLOUDSUFI’s values, brand ethos and identity on their website and social media.

THE CHALLENGE

In the arcane and impersonal universe of enterprise software and technology, the key challenge was to position CLOUDSUFI’s contemporary brand persona to convey their brutally simplistic approach to solving complex data problems through their data engineering and orchestration capabilities.

THE APPROACH

MMAG positioned CLOUDSUFI as the new breed of cool new-age technology operator who not only educates, but also inspires their B2B audiences to envision and drive data transformation within their organizations towards achieving unprecedented business success. The visual and communication language was designed for the brand to connect with its B2B audience at a relatable level acting as their north star driving success through data.

THE SOLUTION

We differentiated the brand’s digital identity by clearly communicating their core proposition upfront on the website through stunning visual connect that embellished their tagline – “We Make Enterprise Data Dance”. We introduced various new interactive elements (like the interactive logo) that brought alive the brand essence.

We crafted a fiercely user-centric narrative for the website to simplify the complex data engineering that CLOUDSUFI brings to their client organizations to clarify their core value delivery.

The same simplicity and clarity were exemplified continually to drive the brand’s core offering to its social audiences by delivering authority, credibility and thought leadership through specially curated content.

THE RESULT

  1. We delivered overall Increase in social impressions by 200%
  2. Increased Social media follower base by 14k between 2021 – 2022
  3. Content & publishing efforts increased engagement, specifically reactions by 345%