AssetMantle

  • Social Media Launch
  • Community Development

The Background

AssetMantle is a multi-tenant NFT marketplace framework that enables creators and collectors to securely mint, own and trade digital assets on its fast-finality blockchain. It provides a platform that enables a diverse set of NFTs use cases including arts and collectibles, and bridges the gap between representation & ownership of real-world assets like real estate and other commodities.

Our mandate was to launch and create awareness of their digital asset-based marketplace on social media.

THE CHALLENGE

NFTs stood at the convergence of art and technology few understood. As a result, creating, investing and trading in these assets was viewed with distrust and suspicion and only seen as a fleeting trend.

The challenge was to seek out NFT artists and enthusiasts in this brave new (but elusive) world of Web 3.0 and persuade them to contribute and transact in this lucrative and vibrant digital marketplace that was here to stay.

THE APPROACH

Identifying a high traction social platform was the first step in our approach.

A channel specific strategy was devised where twitter would act as the lead medium that would build traction with the pre-existing user base familiar and enthusiastic about NFT space, followed by Instagram as the visual store-front focused on showcasing NFT artifacts and creators.

THE SOLUTION

To connect and engage with the right audience, an awareness campaign on NFTs and the marketplace was deployed on twitter and a series of twitter spaces sessions was planned to engage with creators and NFT trading influencers demystifying viewers on how to create, trade and invest in these assets.

A series of collaborative posts and sessions were planned with NFT creators to showcase their work and persuade enthusiasts and consumers to visit their galleries on the AssetMantle marketplace.

THE RESULT

  1. Our Strategy drove organic follower growth by 6000 in a first quarter of launch
  2. We delivered an average of 40,000 impression per twitter post
  3. We achieved peak success rates on reach and engagement on influencer campaigns