ARH DESIGN ACADEMY

The Background

A coaching institute that guides students who wish to choose architecture, graphic design and fashion designing as their career choice.

ARH Design Academy implements a unique 6 point structure of teaching:

  • Individual Attention
  • Activity-based learning
  • A chance to showcase work to industry professionals
  • Up-to-date study materials
  • A structured plan for each student
  • Aid till college admission

THE CHALLENGE

One of the main challenges was to give a new outlook to the previous brand identity and educate parents about architecture & design as prospective fields for their children.

THE APPROACH

During the discovery meeting, MMAG aimed to showcased the core tenets of ARH Design Academy’s culture. We crafted an identity that was bold, confident, playful and engaging. Steering away from a corporate-looking persona, the content too matched the visual language and spoke in a manner that was relatable and anecdotal reiterating that ARH was a friendly and approachable institution.

Visual Identity & Website:

The website was easy to use as it had to be adapted for children and as well as their parents. An attractive website educated parents about the importance of design & architectural fields as encouraged them to register for the same.

THE SOLUTION

Revisiting the age-old stigma of preparing for exams 1-2 years in advance, we decided to highlight ARH Design Academy’s 4 month practical study plan to the brand’s key demographic and promoted messaging that was consistent throughout its:

  1. Interactive logo and brand identity
  2. User-friendly website
  3. Social media

AND GAINED

  1. Lead generation through ad campaigns (Facebook & Google display)
  2. Better SEO
  3. More traction towards the website, the brand and its offerings

THE RESULT

Admissions increased by 300%